Mediacom’s Nic Hodges: Forget snake oil – social media should be about insight

6 September 2010, 3:51 pm

Mediacom’s head of innovation and technology has warned that agencies rushing to monetise social media may not find the goldmine they expect. The comment from Nic Hodges came after Mediabrands – the parent company for Initiative and Universal McCann – said is to launch a social media division, which will probably be called Rally. And it [...]... Read More »

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